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2009 Will Be Pivotal for Microsoft

2008 has not been the greatest year for Microsoft, but they have still done surprisingly well in spite of the economic slowdown around the world.

In an article from PCWorld called Microsoft's Top Three 2008 Mistakes, Shane O'Neill of CIO.com discusses some of the things that went well for MS, and some that clearly did not.

In spite of aggressive marketing by Apple, Mac sales fell 1 percent over the year and Windows PC sales were up 7 percent. Microsoft's grip on the PC market remained firm - with 90% of users running Windows, and 70% of internet browsers using Internet Explorer.

One has to think that the bad press MS keeps getting will have to impact these market shares eventually. Although it sure seems like both Apple and Firefox do not understand that their elitist attitude ("we're so much better and smarter than the other 90% of you") is an implicit criticism of the very customer they are trying to reach.

2009 will be a pivotal year for MS as they continue to try to beat off Apple, Google and Mozilla (Firefox).

According to the PC Word article Microsoft's biggest mistakes for 2008 were:

1. Poor marketing of Windows Vista - They've been letting Apple get away with bashing Vista for years now. It's just not as bas as the critics say it is, and MS's own lack of promotion reinforces the idea that the critics are right.

2. Letting Apple Build Anti-Vista Momentum - Even though the sales figures may not yet show it in a convincing way, Apple has taken the marketing game away from MS with their constant Vista-bashing. MS has not shown that it can adequately respond. Expensive ads featuring Bill Gates and Jerry Seinfeld missed the mark. Just recently I saw an ad touting the unique features of Vista in a straight-ahead way. It's about time.

3. The Failed Yahoo Bid - Early in 08 the bid for Yahoo looked like it might be a case of two search losers getting together. The failure of the bid did nothing for MS's image as a "winner" or a company forging into the future.

As it turned out it was probably good for MS that Yahoo rejected their offer. Now Yahoo is worth a fraction of what MS offered, Jerry Yang, the big Yahoo opponent of the bid is gone, and new Yahoo investors are now courting MS.

MS is still interested in Yahoo's search business, and may very well end up with it in 2009.

WiMAX for Portland

WiMAX service will soon be available in Portland, Oregon. What is WiMAX? It is a wireless alternative to cable or DSL.

For a number of years this technology has promised to revolutionize the delivery of "last mile" service connecting homes and offices to internet access points. But these days the focus is more on mobile applications that make it a viable alternative to standard cell phone services.

The provider of this service in Portland will be Clearwire, a company formed through joint cooperation of Sprint, Clearwire, Google, Intel, Comcast, and Time Warner.

WiMAX will not be significantly cheaper than the alternatives, but it does promise to offer greater potential for merging disparate services such as internet, cell phone, Voip and cable tv.

SmartyPig Social Saving

Here's an interesting idea. SmartyPig.com is like an online piggy bank with a social twist.

You create an account where you set a specific savings goal. Say you want to save for a new computer. You need $1,000. You create an account and then let your friends and family know what you're saving for. They can make contributions (or not).

You can contribute to their accounts too.

SmartyPig also has partnered with "top retailers" to offer you deals and cash incentives.

It's free and you can even earn interest on your deposits.

EasyTrainerOnline.com is about online training - basic training courses, articles and demos of online technology that is used for training.  Sources for corporate and institutional training programs.Online learning, online education resources.

Get the Most from Your Show Investment Get the Most from Your Show Investment
Jun 15, 2006 - Linknet Business News

Get the Most from Your Show Investment June 15, 2006 - Linknet Marketing >>

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Get the Most from Your Show Investment

by Kathleen Gage and Lori Giovannoni

Business expos can be an excellent marketing investment and an outstanding way to build your business. On the other hand, if not treated as an integral part of your marketing strategy, they can become a huge waste of time, money and energy.

To gain the most from your investment develop a plan for before, during and after show preparation.

Determine goals and outcomes. Decide why you are at a show before you are there. Are you there to increase sales, have a presence in the marketplace, introduce new products, and/or enhance or solidify your image? Unfortunately, many companies decide while they are at the show and then management feels they have wasted their investment.

Train staff and management. A great deal of how an exhibit is remembered is based upon the personal contact made with company representatives. Although money is invested in the booth, the promotional products, brochures and other external items, many companies fail to invest in personnel training. A walk around virtually any show indicates how true this is.

Train your team how to meet and greet visitors; engage in an interactive conversation; welcome booth visitors without overwhelming them and capture contact information of prospects. Train your team to have a mindset of being a resource before they are a vendor. Rather than immediately jumping into a sales presentation on the showroom floor use the time to build relationships with current and potential customers.

Promotional products can be a great way to be remembered or be a quick addition to the trashcan. When offering promotional products make sure your team knows when and how to offer them. Whatever you use, your promotional product should reflect your company’s overall theme.

Post show follow up. Incredibly, only a small percentage of leads are ever followed up on after a show. If you don’t follow up you are literally letting money slip through your fingers. Keep in touch while you are fresh in the prospect’s mind. Devise a system that allows for timely follow up to all show leads. Don’t expect prospects to get in touch with you. Your job is to be proactive in keeping in touch.

Expos and shows can be very effective marketing strategies. With proper planning you can gain an incredible return on investment and reap great benefit all the way around.

Kathleen Gage & Lori Giovannoni are keynote speakers, authors and business advisors. Access the FREE eBook, Get More Business, by visiting http://www.streetsmartsmarketing.com/getmorebusinessfreeebook.htm

Article Source - Trade Show Tips

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