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e_Marketing Blog Communicating With Your Real Estate Agent In an article called The Future of Real Estate Communication Phoenix area real estate specialist and blogger Jay Thompson suggests that agents who want to be in the loop with the next generation of home buyers had better understand the communication media they use. Text messaging is something that has become second nature to young people as young as 9 or 10 years old, and it has basically made email obsolete as a way for teenagers to communicate with one another. Thompson reports that in December his two teenagers sent and received about 10,000 text messages - that's about 83 messages each per day - while his 17 year old son claims to have sent maybe 10 emails in the whole month. On the other hand Thompson himself - a technology savvy parent and real estate agent - has more than 5,000 email messages in his inbox, and most of his own text messages have been back and forth with his children. So there is clearly a "generation gap" when it comes to the use of electronic messaging. As he says, "The point is, the way we communicate is changing. According to some researchers there will be 2.3 trillion text messages sent this year. Wikipedia says that 80% of 13 – 24 year olds use text messaging (compared to 18% of 40 – 49 year olds). That’s a whole lot of texting by a whole lot of soon to be first-time home buyers." The other change that has already taken place over the last couple of years is the way an increasing number of people use social networking sites like Facebook and Twitter. People who would not think of using a stuffy email message to talk to each other find themselves commenting to each other back and forth through Facebook and Twitter. Not only are these becoming mature communication channels between people, but companies and entrepreneurs are finding innovative ways to interact with customers and prospects through these massively popular media. The bottom line is that real estate agents will have to accommodate themselves to the communication media used by their clients. That means if they want to reach young people who are plugged into these non-traditional modes of communication, they themselves will have to become plugged in. SmartyPig Social Saving Here's an interesting idea. SmartyPig.com is like an online piggy bank with a social twist. You create an account where you set a specific savings goal. Say you want to save for a new computer. You need $1,000. You create an account and then let your friends and family know what you're saving for. They can make contributions (or not). You can contribute to their accounts too. SmartyPig also has partnered with "top retailers" to offer you deals and cash incentives. It's free and you can even earn interest on your deposits. 2009 Will Be Pivotal for Microsoft 2008 has not been the greatest year for Microsoft, but they have still done surprisingly well in spite of the economic slowdown around the world. In an article from PCWorld called Microsoft's Top Three 2008 Mistakes, Shane O'Neill of CIO.com discusses some of the things that went well for MS, and some that clearly did not. In spite of aggressive marketing by Apple, Mac sales fell 1 percent over the year and Windows PC sales were up 7 percent. Microsoft's grip on the PC market remained firm - with 90% of users running Windows, and 70% of internet browsers using Internet Explorer. One has to think that the bad press MS keeps getting will have to impact these market shares eventually. Although it sure seems like both Apple and Firefox do not understand that their elitist attitude ("we're so much better and smarter than the other 90% of you") is an implicit criticism of the very customer they are trying to reach. 2009 will be a pivotal year for MS as they continue to try to beat off Apple, Google and Mozilla (Firefox). According to the PC Word article Microsoft's biggest mistakes for 2008 were: 1. Poor marketing of Windows Vista - They've been letting Apple get away with bashing Vista for years now. It's just not as bas as the critics say it is, and MS's own lack of promotion reinforces the idea that the critics are right. 2. Letting Apple Build Anti-Vista Momentum - Even though the sales figures may not yet show it in a convincing way, Apple has taken the marketing game away from MS with their constant Vista-bashing. MS has not shown that it can adequately respond. Expensive ads featuring Bill Gates and Jerry Seinfeld missed the mark. Just recently I saw an ad touting the unique features of Vista in a straight-ahead way. It's about time. 3. The Failed Yahoo Bid - Early in 08 the bid for Yahoo looked like it might be a case of two search losers getting together. The failure of the bid did nothing for MS's image as a "winner" or a company forging into the future. As it turned out it was probably good for MS that Yahoo rejected their offer. Now Yahoo is worth a fraction of what MS offered, Jerry Yang, the big Yahoo opponent of the bid is gone, and new Yahoo investors are now courting MS. MS is still interested in Yahoo's search business, and may very well end up with it in 2009. |
EasyTrainerOnline.com is about online training - basic training courses, articles and demos of online technology that is used for training. Sources for corporate and institutional training programs.Online learning, online education resources. MARKETING - ADVERTISING - TRADE SHOWS - PROMOTIONS - PUBLICITY - WEB MARKETING Boston to Host Sustainable Energy Trade Show Linknet News Daily Digest The Northeast Sustainable Energy Association (NESEA)
will hold its 31st annual Building Energy Conference and Trade Show at Boston’s
Seaport World Trade Center on March 7-9, 2006. The show is expected to draw 2,000 participants for activities including: workshops, sessions, lectures, networking, a free public forum, and a trade show for renewable energy and green building professionals. The event is recommended for architects, developers, investors, policy makers, engineers, builders, city and town planners, building systems designers, real estate professionals, and other professionals interested in renewable energy and green building practices. MacWorld to feature usual slate of innovations MacWorld, to be held in San Francisco, Jan 9-13 2006 will feature a strong focus on music and audio. This is not surprising, considering Apple's success in this area over the last few years. Music-related exhibitors will include Harman Multimedia which introduced an award-winning line of companion products for the iPod, as well as Musitek showing off the latest release of SmartScore music-scanning and music-scoring application. Others features include Guitar Center, showing off the latest recording software and hardware, music creation and editing tools. Other displays will feature a Podcasting Stage where attendees can listing to leading podcasters, and the MacWorld Auto Show featuring specially fitted cars demonstrating the latest in iPod integration. Government Officals Debate Technology Options at CES The International Consumer Electronics Show to be held in Las Vegas, January 5-8, 2006 is one of the most important shows of its kind in the world. It features cutting edge displays of new consumer technology, with a focus on audio, video, mobile electronics, information technology, wireless communications, home networking and much more. Because of its importance to the global economy, this year more than 100 top federal and state government officials from states across the U.S. will be in attendance to "hear, touch, undertand, and debate the hottest technology products and services." Government officials include members of the US Senate, as well as the House of Representatives. Officials from the Whilte House, FCC, and other government agencies will also attend. Debates and presentations will focus on the environmental impacts of technology, secuirty issues, and contentious issues such as Music Industry vs File Sharing Consumers. (c) Linknet News Marketing News Digest. Reprints must leave credits and links intact, and include this notice. |
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